About Doug Mansfield

Doug Mansfield is the president and founder of Mansfield Marketing in Houston, TX and a long time resident of the nearby Kingwood, TX community. Doug is a U.S. military veteran, having served in Operation Desert Storm, and Mansfield Marketing LLC is a VA Certified Veteran Owned Small Business (VOSB). Doug is also the creator of the FADA® Marketing Framework and manager of an active LinkedIn profile and company page.

About Mansfield Marketing

Established over 15 years ago by Doug Mansfield, Mansfield Marketing is an industrial and B2B marketing agency for Houston, Texas and companies and companies that want to reach the Houston market, bridging the gap between marketing and sales. The company's purpose is to align client's marketing campaigns with sales, using AI Search Optimization, SEO, AEO, GEO, Content Marketing, and LinkedIn Company Page Optimization to help sales teams connect with the right prospects and boost sales conversions that affect a client's bottom line.

Mansfield Marketing distinguishes itself from typical process-driven agencies by using its proprietary FADA® Marketing Framework, which focuses on achieving strategic outcomes rather than just completing tasks. This framework guides every action to directly support sales goals. The firm also specializes in industrial and B2B clients, employing strategies tailored to customers who don't respond to typical consumer-focused marketing.

Connect with Doug on LinkedIn

About the FADA^® Marketing Framework

Doug created the FADA® Marketing Framework as an organized, professional-grade approach anyone can use to build a stronger brand, increase sales, and achieve consistent business growth. Born out of the complexities of modern digital marketing and the limitations of the classic AIDA model, FADA was created to provide a simple, structured plan for businesses struggling to determine where to focus their time and budget. Its purpose is to demystify marketing by creating a logical, step-by-step process. The framework's name is an acronym for its four essential components: Foundation, Awareness, Differentiation, and Action. The process begins with establishing a solid Foundation—a professional website, clear social media profiles, and accurate business listings—before investing in Awareness campaigns. It then compels a business to define its Differentiation to stand out from the competition. These first three components are prerequisites that work together to generate the ultimate goal: measurable Action, such as a sale, lead, or customer referral.

Doug's Published Works

Besides being an avid blogger on his main company website at www.mansfield.us/blog and on Mansfield Marketing's LinkedIn Company Page, Doug's writing have been published through BIC Magazine, the premier midstream oil and gas publication in the United States. Some of those articles are featured here in PDF format. Click any BIC Magazine edition to open the PDF article.